Stop-Rape-Educate
STE
From our projects, we had individual projects that requires us to search on movements or campaigns that we can help enhance its popularity. This was a group project consisting of 3 people.
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In making posters for our client, STOPRAPEEDUCATE , it will portray and be well-known for its cause through these and also social media. The, we provide them with their very own app that supporters can download and read about inspiring stories from the survivors.
Integrated Campaigns
NAIISE
For 6 months, in groups of 4, our team indulged on working together with our local brand, NAIISE as a part of our school assignment.
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We experiment and research on different styles of vibe that our client can relate to, and recreate that with their special local twist. In using iconic Singaporean items such as the kopi mug, it triggers our target audience, adults with nostalgic memories. Not only that, we thought of different ways into using these products from the store, making it fun and quirky.
We came up with three different types of posters, still link with the video ads we made as well.
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This continues the flow of the campaign, making it iconic for NAIISE as brand. Getting into the spirit of imagination, we brainstormed and figure out what can entice the viewers into purchasing our products. Thus, these ads were made with good copywriting that beefs up the whole campaign.
